Exporting success for Grimsby murder mystery business

Exporting success for Grimsby murder mystery business
Jo Smedley

Grimsby-based Red Herring Games is targeting new markets with the opening of its first overseas office in Australia.

The murder mystery dining experience business has been working with advisers dedicated to Yorkshire and the Humber businesses at the Department for International Trade (DIT) to transform into a global exporter.

As a result, overseas sales to markets as diverse as the U.S., Egypt and Ukraine accounted for almost 40% of the business’ annual £185,000 sales total in 2017.

This year, targeting overseas markets via Amazon is forecast to bring in almost £70,000 alone.

The company moved to new premises in Grimsby in 2013 and has since boosted its two-strong team with three new recruits to meet its export demand.

The support the business received from its dedicated DIT International Trade Adviser enabled it to capitalise on its global appeal. DIT provided advice on the development of a multi-channel website alongside where to export and how to invoice abroad.

The company now has plans to open an office in the United States.

MD Jo Smedley said: “DIT helped me to overcome a host of barriers. From negotiating with overseas business customers, translating scripts or understanding business landscape of new countries, I’ve had support every step of the way.

“Cultural differences were also a real challenge, even in the US, but my adviser provided invaluable guidance to make the process much easier.

“Our latest challenge is establishing an office in Australia. It’s been a steep learning curve but, again, DIT has been close at hand to support us and provide crucial market insight and knowledge.”

Mark Robson, Regional Director for Yorkshire and the Humber at the Department for International Trade, said: “In the 12 months to September 2017, businesses in Yorkshire and the Humber exported £16.4 billionn worth of goods, making up five per cent of the UK total. We want to continue this positive trend by helping more businesses explore new markets overseas.

“Red Herring Games is a fantastic example of why exporting can be such a positive step for businesses. Our DIT advisers worked closely with Jo and her team on their exporting journey, which has seen the firm go from strength to strength and boost local employment.

“Exporting to new and diverse markets isn’t without its complexities, but our team of over 20 of dedicated advisers in Yorkshire and the Humber is on hand to help firms navigate these challenges.”