Has your social media been filled with people getting engaged over the pandemic? It seems like a lot of people have decided to tie the knot over the last year, perhaps because they have been spending more time together than normal along with having the time to reflect on what is truly important to them.
Most couples wait 2-3 Years
Taylor & Hart recently released a report that 27% of couples wait 2-3 years before getting engaged followed by 26% waiting 2 years and 20.4% waiting 3-5 years. Of course, every couple is different and it is likely that many of the people that got engaged during the pandemic would not have been dating this long and felt that the pandemic “sped up” the development of their relationship.
Winter engagements more than doubled
The same report revealed that couples getting engaged over winter more than doubled, so the pandemic has certainly brought many couples closer together and it could be a very busy period ahead for weddings when you consider the number that have also been delayed as a result of the pandemic. This might mean that there are more weddings on weekdays, there could be less-traditional ceremonies, or some couples may get engaged but not actually married for a few years.
Another trend that has emerged has been sustainability and lab-grown diamonds. Over two-thirds of brands want to be more sustainable and environmentally-friendly, particularly in the jewellery industry which has such a close connection to the planet. Ethical jewellery searches were up 20% in the last year and 50% of Millennials and Gen Z would trust a brand more if they shared their challenges and steps being taken to become a better global citizen.
Following on from this, 70% of Millennials and Gen Z are considering buying a lab-grown diamond with the search term rising 400% since 2015. Promoting lab-grown diamonds is one of the most effective ways for jewellery brands to take action to reduce environmental impact and will hopefully be a major trend moving forward and something that people consider when popping the question.
It has been an interesting year in terms of engagements with many couples deciding to tie the knot during lockdown, perhaps driven by the fact that they have spent so much quality time together over the year along with having the chance to really reflect on what is important. Most couples wait 2-3 years but it is likely that the statistics will be different after such a unique, strange and challenging year for everyone.