New research suggests most Britons now turn to technology rather than gut instinct when faced with big decisions. The survey of 2,000 adults found that seven in ten rely on digital tools such as search engines, AI, or social media to guide life-changing choices.
Nearly half admitted they had ignored their intuition in the past and later regretted it, particularly in areas like relationships, finances, and careers. More than a third use technology for major decisions several times each month, while over half look online for health advice, and others for money or work-related matters.
The findings also revealed limited awareness of the “gut-brain connection,” with two-thirds of participants being unfamiliar with the concept. Most respondents reported using technology to influence their everyday choices, ranging from travel and parenting to food and spending.
When asked about their well-being, many respondents reported taking small steps to improve their digestive health, including staying hydrated, being physically active, and increasing their fibre intake. The study was commissioned by Arla Cultura, a dairy brand focused on gut health, as part of its effort to highlight the link between wellbeing and instinctive decision-making.
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