Duckworth Land Rover is one of the few dealers in the UK to use 3D virtual reality to allow customers to see a preview of the brand new Discovery Sport. All visitors to the Boston and Market Rasen dealerships will see when they enter the showroom is a 4ft long white box covered in an intricate pattern of black lines.
But using augmented reality technology, and by donning a special pair of goggles, the box transforms into a 3D interactive image of the new 4x4. Using the goggles people will be able to see a full 360 degree view of the car, open the doors and even see inside the vehicle just by walking around the box.
The new seven-seat Discovery Sport was launched in Lincolnshire earlier this year when it made its first appearance at Land Rover Burghley Horse Trials. Test drive models will start touring the UK very soon – with Duckworth’s showrooms in Market Rasen and Boston among the first to receive them.
Until then interested buyers will be seeing the car in virtual reality, using Durovis Dive software specially developed for Land Rover. The new Discovery Sport, which ranges from £32,395 to £42,995, has already been the subject of a huge amount of interest. Duckworth’s has received a large number of pre-orders for the vehicle, which will be available from February 2015.
“The virtual reality tour really is an incredible experience,” said Ben Duckworth, Managing Director of Duckworth Land Rover. “To watch a black and white box transform into a 3D interactive Land Rover in front of your eyes is pretty amazing. “Our customers have loved it. From teenagers to retired farmers they have all had a go and been transfixed."
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