City of Lincoln Council’s Executive is being asked to agree a 12% increase in fees for stallholders at this year’s Lincoln Christmas Market.
This equates to an increase on last year of between £24 to £37.55 per day, and puts the proposed cost of running a stall over four days up to between £896 and £1,411, depending on its location in the market.
Executive members will decide whether to agree the new fees at a meeting on Monday 16th June, when they will also consider a recommendation to freeze the cost of using the park and ride services at 2013 prices.
Claire Thompson, Principal Events and Culture Officer, says: “Lincoln Christmas Market is an extremely important and popular event that bring millions of pounds into the city’s economy. These new fees are being proposed to ensure the council is able to continue running the event safely and successfully.
“The additional income will be used to contribute to the market’s infrastructure, including an improved layout in the castle area, and to fund essential lighting towers needed following the short power cut at last year’s event. It will also be used to improve the visitor experience and support the running of the market, which brings huge benefits to the city.
“We have recommended that park and ride prices are frozen and are also proposing that discounts for local traders will remain the same: 20% discount for stallholders from within Lincoln and 15% less for Lincolnshire-based traders. Charity stalls will continue to receive a 50% iscount, and craft or fair-trade stalls would pay 10% less.”
Following the 2012 Lincoln Christmas Market, the University of Lincoln completed an economic impact assessment which estimated that, based on 300,000 visitors to the market, the total visitor spend is around £12 million.
A business survey carried out as part of this suggested the value of turnover generated during the four days of the Christmas market is, on average, 26% greater than other weeks in the Christmas period. Picture: Electric Egg