Europe’s largest charity bike ride, the British Heart Foundation London to Brighton Bike Ride supported by Santander, took place with thousands of cyclists peddling the 54 mile route to raise vital funds for the charity. Five members of staff from The Recycling Factory and Dynamic Cassette International in Boston rode in the event to help raise vital funds for the British Heart Foundation. They have so far raised over £1000, and DCi have generously volunteered to match the final donation figure.
Participant Steve Robinson says, “This year was a real challenge but an experience I think none of us will forget. The event was so well organised and the atmosphere was fantastic. We are all so proud to have taken part to help raise funds for such a worthy cause.”
The Ride is now in its 39th year and an estimated 28,000 riders took part, peddling to fight for every heartbeat. Ditchling Beacon is the highest point of the Ride at 813 feet, and is a renowned challenge amongst cyclists.
The Recycling Factory has been working alongside The British Heart Foundation for two years and the partnership has raised more than £90,000 through the recycling of inkjet cartridges, toner cartridges, mobile phones and electronic gadgets.