One of the most important things to do when launching a business is determine how you want to present yourself to your potential customers.
Good branding will help you make an impression on your potential customers which will make you harder to forget and therefore, increase the likelihood of making sales. From choosing the colours and fonts to represent your business, to the tone of voice you want your company to have, there’s plenty to think about before you can make that first sale.
Once you’ve decided on your branding, you’ll be in a better position to start looking for potential customers. However, the work doesn’t end there. Branding is such a crucial aspect of marketing your business that you’ll need to be constantly monitoring it and making sure your brand’s message and image remains consistent. Here, we outline how you can improve awareness of your brand.
Visual branding
Once you choose the fonts, colours and logo for your brand, it’s essential to ensure you use these consistently on all business-related documents, websites, apps, social media platforms, marketing materials and anything else associated with the company.
The same rule applies to tone of voice. If you settle on a light-hearted, down to earth tone of voice, don’t then write your next press release in a no-nonsense business tone. This will not only confuse your customers, but it will warp the image of your brand.
Products
Your branding should be applied to absolutely everything related to your company, including the products you sell and the packaging they come in. The addition of your brand colours or your company logo will help create synergy between each of your products and make your brand appear well established. This also applies to every aspect of your website, including the open banking solutions you use to manage purchases.
Social media
Social media is a fantastic tool you can utilise to emphasise your brand and best of all, it’s free! Building a consistent tone of voice along with a strong social presence can help more relevant potential customers feel they can trust you, which may make them more likely to enter your sales funnel.
Focus on keeping your posts consistent and in line with the tone of voice you’ve created for your brand. You may find it easier to write and schedule content in advance using a social media management tool such as Hootsuite or Sprout Social.
