Tuesday, January 18, 2022

How to improve awareness of your brand

One of the most important things to do when launching a business is determine how you want to present yourself to your potential customers.

Good branding will help you make an impression on your potential customers which will make you harder to forget and therefore, increase the likelihood of making sales. From choosing the colours and fonts to represent your business, to the tone of voice you want your company to have, there’s plenty to think about before you can make that first sale.

Once you’ve decided on your branding, you’ll be in a better position to start looking for potential customers. However, the work doesn’t end there. Branding is such a crucial aspect of marketing your business that you’ll need to be constantly monitoring it and making sure your brand’s message and image remains consistent. Here, we outline how you can improve awareness of your brand.

Visual branding

Once you choose the fonts, colours and logo for your brand, it’s essential to ensure you use these consistently on all business-related documents, websites, apps, social media platforms, marketing materials and anything else associated with the company.

The same rule applies to tone of voice. If you settle on a light-hearted, down to earth tone of voice, don’t then write your next press release in a no-nonsense business tone. This will not only confuse your customers, but it will warp the image of your brand.


Your branding should be applied to absolutely everything related to your company, including the products you sell and the packaging they come in. The addition of your brand colours or your company logo will help create synergy between each of your products and make your brand appear well established. This also applies to every aspect of your website, including the open banking solutions you use to manage purchases.

Social media

Social media is a fantastic tool you can utilise to emphasise your brand and best of all, it’s free! Building a consistent tone of voice along with a strong social presence can help more relevant potential customers feel they can trust you, which may make them more likely to enter your sales funnel.

Focus on keeping your posts consistent and in line with the tone of voice you’ve created for your brand. You may find it easier to write and schedule content in advance using a social media management tool such as Hootsuite or Sprout Social.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £27.55 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.


Latest posts

1,800 people hit with litter fines in North Lincolnshire

Litterers have been fined 1,846 times in the past year as part of North Lincolnshire Council’s crackdown on environmental crime. Enforcement officers have issued the...

Omicron variant support grant opens to Boston and South Holland’s hospitality and leisure businesses

The Omicron Hospitality and Leisure Grant (OHLG), aimed at supporting those businesses in the hospitality, leisure, and accommodation sectors most impacted by the COVID-19...

Ready to bring modern rural living into your life? Keepmoat Homes’ Warren Wood View is now open

Not your average community, Warren Wood View offers modern and connected living with the peace and quiet of rural life. Let Antony Rowe, sales manager,...

Win this brilliant bundle to bring birds to your garden

There's nothing quite like hearing the chirping of birds, watching them glide gracefully and flit about the garden. Lincolnshire Today is therefore delighted to be...

Play park upgrade boosts family fun in Bourne

Two play areas have been refurbished after developers chipped in thousands of pounds as part of the planning process. Local councillors, South Kesteven District Council...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.