Wednesday, December 2, 2020

How to run a cost-effective Black Friday campaign

Black Friday is on the horizon and now is the time to start planning your marketing campaign if you haven’t already.

Black Friday is the perfect time to get more customers and increase the sales that are coming through your website. With more people shopping online this year, digital marketing campaigns for Black Friday have never been more important.

Below, we are going to offer some tips to help you run a cost-effective Black Friday campaign. Read on to find out more.

Plan ahead

One of the best ways that you can run a cost-effective Black Friday marketing campaign is by planning ahead. If you leave things to the last minute, you could end up spending more than you can afford. Planning is key, especially if you are going to be outsourcing any design work or website add-ons. Start as early as you can and create a step-by-step plan alongside a budget for the campaign. Don’t let yourself get caught up in the excitement, otherwise, you could end up spending more than you can afford.

Use email marketing

Black Friday marketing needs to be effective, otherwise, your content will be lost amongst your competitors. This is a very competitive time of year as retailers both online and in-store want to steal your customers. Email campaigns can be the most effective way to nail your Black Friday marketing without breaking the bank. As long as you can create attractive content that is personalised, you can build up to the big day and communicate any information effectively. Just remember to make your subject lines count otherwise, you could get lost in a sea of Black Friday marketing emails.

Try social ads

In 2020, social media ads on channels such as Facebook or Instagram can provide you with a cost-effective solution for increasing your brand awareness. The great thing about social ads is that you can choose exactly how much you want to spend on the ad and target it very carefully to ensure your message isn’t getting lost on the wrong demographic. Before you try using a social ad for your Black Friday marketing campaign, make sure you understand ad targeting and that your creative content is going to stand out.

Create offers for existing customers

Finally, if you want to run a cost-effective marketing campaign for Black Friday, you should make sure not to overdo it on the offers. It can be tempting to offer big discounts but you must make sure that you are making money and not losing it. It is often cheaper to target your existing customers rather than finding new ones and competing with others in your industry. For this reason, we suggest that you create offers for your existing customers who might be loyal.

Black Friday isn’t far away so make sure you have a good marketing strategy in place. Think about how you can make this happen without overspending and you’ll be happy with the results.

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