Social Change UK has fended off competition from Facebook and ITV to receive the ‘Campaign of Year (Not-for-Profit)’ award at The Drum 2019 Social Purpose Awards.
The annual awards for social purpose celebrate businesses who champion change and actively demonstrate how effective marketing can create impact, change behaviour and, ultimately, transform the world we live in.
Social Change UK, a Lincoln-based social marketing agency specialising in behaviour change and designing campaigns for purpose, were shortlisted for their successful campaign on behalf of ‘Your Sexual Health Matters’ campaign for Derbyshire Community Health Services NHS Trust (DCHS).
The agency’s innovative campaign, dubbed ‘Jiggle Wiggle’ by the national media, was designed to encourage residents across Derbyshire to take care of their sexual health. The campaign reached more than one million people in its three-month campaign period, and sparked controversial debate in the national media, commanding a discussion on ITV’s Loose Women, Lorraine and BBC’s Have I Got News for You, as well as appearing in national press across the UK.
Kelly Hunstone, Chief Executive of Social Change UK, said: “We are often asked to change the world with little or no money – not an easy task! But we rarely say ‘we can’t do that’, it just means we have to be even more creative! This campaign cost £25k and delivered over £2 million in earned media value [and counting!] reaching more than 15 countries around the world.
“Being a small agency in the Midlands can often mean we are overlooked because of our size and location. We were up against some of the biggest agencies and companies in the world with huge budgets and a workforce of more than 1000. I am so proud of the Social Change UK team for the effort they put into creating impact on this and all of our campaigns.”
This is the second time Jiggle, Wiggle has been nominated for a national award this year. The campaign also made the shortlist for the UK Agency Awards in the ‘Best Not-for-Profit’ category.