Tuesday, July 7, 2020

Lincoln agency fends off Facebook in Social Purpose Awards

Social Change UK has fended off competition from Facebook and ITV to receive the ‘Campaign of Year (Not-for-Profit)’ award at The Drum 2019 Social Purpose Awards.

The annual awards for social purpose celebrate businesses who champion change and actively demonstrate how effective marketing can create impact, change behaviour and, ultimately, transform the world we live in.

Social Change UK, a Lincoln-based social marketing agency specialising in behaviour change and designing campaigns for purpose, were shortlisted for their successful campaign on behalf of ‘Your Sexual Health Matters’ campaign for Derbyshire Community Health Services NHS Trust (DCHS).

The agency’s innovative campaign, dubbed ‘Jiggle Wiggle’ by the national media, was designed to encourage residents across Derbyshire to take care of their sexual health. The campaign reached more than one million people in its three-month campaign period, and sparked controversial debate in the national media, commanding a discussion on ITV’s Loose Women, Lorraine and BBC’s Have I Got News for You, as well as appearing in national press across the UK.

Kelly Hunstone, Chief Executive of Social Change UK, said: “We are often asked to change the world with little or no money – not an easy task! But we rarely say ‘we can’t do that’, it just means we have to be even more creative! This campaign cost £25k and delivered over £2 million in earned media value [and counting!] reaching more than 15 countries around the world.

“Being a small agency in the Midlands can often mean we are overlooked because of our size and location. We were up against some of the biggest agencies and companies in the world with huge budgets and a workforce of more than 1000. I am so proud of the Social Change UK team for the effort they put into creating impact on this and all of our campaigns.”

This is the second time Jiggle, Wiggle has been nominated for a national award this year. The campaign also made the shortlist for the UK Agency Awards in the ‘Best Not-for-Profit’ category.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £27.55 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.


Latest posts

New state of the art visitor centre a step closer for Lincoln Cathedral

Another major phase of works to Lincoln Cathedral as part of the £16.5m Connected project, of which £12.4m is funded by The National Lottery,...

Pandemic leads to cancellation of Newark Vintage Tractor & Heritage Show

After careful consideration, the Newark and Nottinghamshire Agricultural Society (NNAS) are cancelling The Newark Vintage Tractor & Heritage Show. The two-day show, which was due...

University of Lincoln research predicts digital future for law firm

Students participating in the University of Lincoln’s Graduate Skills Builder programme have recently submitted a report following a market research project to a regional...

Coastal towns receive cash injection

The Government has announced that Mablethorpe and Skegness will receive additional funding through the Towns Fund scheme as it looks to kickstart the economy...

Visitors asked to help protect one of Grimsby’s most important natural wonders

People travelling to Bradley Woods have been urged to act responsibly as visitor numbers increase with lockdown easing. Some people driving to the site are...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.