Lincoln BIG is urging businesses in the city to put “loyalty first” in a bid to attract new and repeat customers in the run-up to Christmas.
Since introducing LoyalFree to its 800 members in spring, Lincoln BIG has reported an 81% rise in the use of the scheme,
Thousands of people have downloaded the LoyalFreeApp, which offers money-saving shopping and leisure deals as well as providing opportunities to discover more about city events and other attractions.
Lincoln BIG Is now encouraging more of its levy payers to make the most of the scheme.
Users get emailed monthly reports so that they can see how well LoyalFree is working and they can also change their offers at any time, using a secure website.
“The latest figures reveal that we have over 2,000 engaged App users and there have been 20,177 LoyalFree interactions with Lincoln and nearly 5,300 redemptions of offers/stamps have been made,” said Sarah Loftus, Chief executive of Lincoln BIG.
“Overall there have been 11,631 profile views of businesses. All are important because they can potentially convert to sales, even if people aren’t redeeming stamps.”
Businesses are using the App in many different ways, including the promotion of food and drink offers, clothing deals, special beauty treats and a wide variety of discounts.
They are also using the App to alert shoppers to special events and Lincoln BIG and VisitLincoln use it to highlight fun trails and let people know about the latest attractions.
“We believe the App will become even more popular in the busy festive period, not only for shopping deals, but when family and friends meet-up to enjoy coffee stops and lunchtime deals being offered by city restaurants and cafes,” added Sarah.