Lincoln schoolgirl makes emotional environmental plea to retailer

Lincoln schoolgirl makes emotional environmental plea to retailer
Ella-Mae with Ben Wain.

A Lincoln schoolgirl received a heart-warming gift from sofa and carpet specialist ScS, after writing an environmentally-focussed letter to its CEO.

Ella-Mae, a 10-year-old pupil at Westgate Academy, urged ScS to turn off its store lights in a bid to save the environment as part of WWF’s Earth Hour – which takes place at 8.30-9.30pm on 30 March 2019.

Pupils in Ella-Mae’s class were encouraged to reach out to businesses in the local area to inform them about climate change and to persuade them to turn off their lights in support of the initiative.

David Knight, CEO of ScS, was so impressed by her letter that he organised a special surprise for Ella-Mae at her local store in New Boultham.

“As a business we’re already committed to reducing our impact on the environment,” he said. “The lights in all 100 ScS stores across the UK are operated using a system of timers and sensors to ensure that no unnecessary electricity is wasted outside of our usual trading hours.

“Because we are already taking part in Earth Day, as we do every day, we still wanted to show our support for Ella-Mae as she was so persuasive and informative in her letter.

“She demonstrated real passion for the environment and it was important that we showed her that this hadn’t gone unnoticed.”

In her letter, Ella-Mae wrote: “Have you seen the poor polar bears falling from their homes into the water? Do you want it to stop? I know I do.”

In recognition of the hard work and thought that went into Ella-Mae’s letter, ScS arranged sponsorship of a polar bear on her behalf. In addition to the initial sponsorship pack, Ella-Mae will receive regular updates about her polar bear and the effects of climate change so that she can keep on top of her research.

“Getting a reply made me really happy and finding out about the polar bear made me cry. I think I have made a difference, thank you ScS for reading my letter,” said Ella-Mae.

Ella-Mae was presented with a teddy bear and her WWF sponsorship pack at ScS in Lincoln by regional manager Ben Wain.