Saturday, January 23, 2021

University of Lincoln research predicts digital future for law firm

Students participating in the University of Lincoln’s Graduate Skills Builder programme have recently submitted a report following a market research project to a regional law firm.

The aim of the project – carried out for Sills & Betteridge – was to help them better understand consumer experiences and perceptions of traditional law firms, and respond to consumer expectations of such firms to deliver legal services via online methods.

The firm has engaged with the University throughout the academic year, became involved in the research following an 18 month period of experimentation with various digital solutions, including interactive driving and employment law chatbots, led by Partner and ‘Legal Tech’ enthusiast Andy Kerrigan.

“The research supports online engagement as a means of building rapport with clients, and whilst legal content, insights and case tracking are common on law firms’ websites, provision of actual legal advice and documents online including paid subscription services has, to date, been very much the domain of online-only organisations,” he said.

“The results of this research however support my belief that firms like Sills & Betteridge also need to offer an online facility for some practice areas, as an alternative or additional service.”

Whilst many of the participants to the research project hadn’t used an actual online legal provider for a transaction or for advice, they had consulted various websites for initial advice and signposting on various legal queries.

The most common reasons participants said they would use an online legal service, would be to resolve their legal issue or draft documents without the intervention of a solicitor, or to complement the service provided by a solicitor.

The students additionally reviewed the firm’s website and made recommendations about speed and user experience, which the firm has taken forward with the development of its new website which launches this week.

The firm is developing a digital agenda for 2020/21 which will look to build on the work already undertaken and will aim to develop practical online resources for our clients.

“There is a gap between the expectation of what law firms might deliver digitally and the limited services currently available. Sills & Betteridge has committed to working on digital projects that are truly accessible and provide practical solutions,” said Mr Kerrigan.

“The input of the students has been invaluable in helping shape our vision. I was particularly impressed with how the students adapted to the change in circumstances with the lockdown commencing during the project.

“The explosion of the use of video conferencing during the lockdown proves the students’ recommendation that we should aim to provide more services and resources via video and video conference platforms. I look forward to continuing to work with the University as we develop our digital strategy.”

Mark Stow, Head of Careers & Employability the University of Lincoln, said: “This project is a real exemplar of what we aspired to achieve in instigating the Graduate Skills Builder Initiative. It clearly shows how our students are drawing on their skills and abilities to add real business value to organisations across our region.

“This project had students from multiple degree disciplines including Psychology, Computer Science and Business Management, all working collaboratively to solve a real business challenge. We are thrilled by the results of this project, and would like to thank our employer partners, such as Sills & Betteridge for investing their time in this initiative.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £27.55 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Advertisment








Latest posts

Work begins on Skegness Esplanade transformation

Improvements to Skegness Esplanade put forward by the Connected Coast Board have been started with accelerated funding from the Government. As part of the Towns...

How to be an amazing best man: our guide

If you have been asked to be a best man for one of your closest friends or a family member, we know what an...

Events programme revealed as Gainsborough restoration project gets underway

The team working on the £1.96m restoration of Gainsborough town centre has launched a programme of events for 2021. As well as a series of...

Bogus official issuing Covid fines in Scunthorpe

As Coronavirus-related scams continue to grow, in a new scheme in Scunthorpe, a bogus police officer is doling out fines for Covid regulation breaches. Humberside...

Skegness hotel loses alcohol licence after opening during lockdown

The Grosvenor House Hotel, North Parade, Skegness has had its Alcohol Premises Licence Revoked after opening during the November lockdown. Following a visit to the...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close