The US tour of Lincoln Cathedral’s 1215 Magna Carta is being used to help attract visitors, businesses and investors to the county.
From 6 November, the historic document will be the centrepiece of the Magna Carta: Muse and Mentor exhibition at the Library of Congress in Washington.
And Lincolnshire County Council, the Greater Lincolnshire LEP and Visit Lincoln are taking the opportunity to showcase the events taking place in and around Lincoln to celebrate the document’s 800th anniversary in 2015.
They have organised a special event on 12 November to promote all the county has to offer visitors – along with its many and varied investment opportunities.
Cllr Colin Davie, executive member for economic development, says: “Magna Carta has a phenomenal reputation in the US, where it stands as an unmatched symbol of freedom against oppression.
“And, hopefully, we’ll be able to tap in to this enthusiasm and tempt some of our transatlantic cousins to come and visit the document in its new home at Lincoln Castle next year.
“But we also want to grasp this opportunity to highlight the wealth of investment opportunities Greater Lincolnshire has to offer.
“The county is undergoing a significant period of growth, making it an attractive destination for businesses looking to expand or relocate, and US investors are a key audience.
“This event will be a chance to make sure Lincolnshire is on their radar.”
Mark Hollingworth, Visit Lincoln Partnership chair, adds: “Magna Carta’s 800th anniversary provides a huge opportunity to talk about Lincoln to a wide audience.
“We know the importance that the American market places on Magna Carta – and to maximise this and generate more US visits to Lincoln in 2015 and beyond, we are delighted to be partners in the event at the Library of Congress.
“This event will allow us to speak to US travel trade and media about Lincoln and Lincolnshire, raising awareness of our city and encouraging visits and press coverage in key US titles.
“We need to make the most of the 800th anniversary and use it to raise much needed awareness of Lincoln to put the city firmly on the map as one of England’s must see destinations.”
The event will be hosted by Visit Lincoln on behalf of the three organisations, and will concentrate on tourism, the agri-food industry, manufacturing, and renewables – all key sectors that Greater Lincolnshire excels in.
Ursula Lidbetter MBE, Chair of the Greater Lincolnshire LEP, says: “2015 will be a memorable year for Lincoln, and we are very proud to be able to showcase our copy of Magna Carta to a wider audience in the United States.
“When the county council unveils a new home for this historic document within a revitalised Lincoln Castle, there will be a significant boost to our tourism industry, which is one of the key planks of the Greater Lincolnshire economy.
“There will also be a knock-on effect across other sectors as people find out more about our area and understand the benefits of living, working and investing in Greater Lincolnshire.”
The Lincoln Magna Carta Tour of the USA started in July 2014 and ends January 2015.