Visitors at this year’s Midlands Machinery Show (MMS) were enthusiastic about the rebranding that was launched at this year’s Show.
Since its inception in 2014, the MMS team have been listening, developing and constantly checking feedback to refine the event to make it the perfect platform for exhibitors and visitors.
The new branding was evident around Newark Showground on flags, signage and promotional material. Responding to feedback, the team have refreshed the band to represent the growth and development of MMS whilst retaining a nod to the ploughshare emblem to show that agriculture is at the show’s roots.
Of the 300 stands exhibiting, 61 were new for this year. The space allocated to stands and the new demo area was up by 38% on 2017 and the team were delighted at attendance which was 25% up on Day 1.
Following on from last year’s success, Woldmarsh, who also sponsor the show, increased the size of their 4 x 4 test drive area bringing together seven dealerships and over 300 vehicles.
Listers Toyota Boston and Grantham again displayed a full range of Toyota’s most versatile four-wheel drives from the durable Hilux pickup and new Land cruiser commercial ranges. Duckworth Motor Group brought the award-winning Isuzu D-Max and Ben Duckworth.
Stuart McKenzie, CEO of Woldmarsh, said: “If you want to do business with farmers, MMS is the place to be. It’s one of the few events where farmers are genuinely interested in doing business. Every conversation is a potential new lead.”
For the first time NRoSO and BASIS points were available to visitors to the Show and there were additional BASIS points for attending the technical seminars in the LEC, which saw record numbers of attendees this year.
Five apprentices were presented with cheques for £250 each from the Society’s President, Tim Farr. Starting their courses and receiving the first half of a £500 overall award were Charlotte Barnes and Michael Kirk.
The scheme receives funding from the Midlands Machinery Show and the Society and reinvests income from the show in the future of young people joining the agricultural industry.