Visit Lincoln, the community interest company promoting the city’s profile, has welcomed a new Chief Executive.
Mike Timson brings 24 years of tourism and leisure experience to the role, as well as considerable business management skills which will be used to grow the company.
“Tourism is worth £203 million to the city of Lincoln and £1.4 billion to Greater Lincolnshire, and I’m looking forward to working with the team and the board of directors to increase local revenue and attract more domestic and international visitors,” he said.
“I also want to grow the Visit Lincoln brand and continue the Place Marketing strategy to attract more investors into the city through partnership working.”
Mr Timson first moved to Lincoln in 2002 and will relocate back to the city with his family after his career moved him to Norfolk and Aberdeen.
Since establishing as an independent Community Interest Company last year, Visit Lincoln has seen unprecedented growth across its marketing, partnership and digital activity, with turnover increasing by 40% last year.