Coffee sourcing, roasting & packaging specialist, Lincoln & York, has revealed a new corporate identity following significant expansion. The rebrand includes a new logo and completely redesigned website now live at www.lincolnandyork.com.
The rebrand, which has been created in partnership with a local design agency, features a modern look and feel, with fresh new photography and videography inside the roastery.
Lincoln & York, which holds the largest roasting capacity in the UK, decided it was time to evolve the company image to better reflect the business, which has doubled in size in recent years. In 2014 alone, Lincoln & York installed the UK’s largest coffee roastery and became the only large coffee roaster in the country to have its own on-site contingency operation.
James Sweeting, Managing Director and Co-Founder of Lincoln & York explains: “For a while we have felt that our corporate identity had been outgrown and we needed an image to better reflect the ability, scale and expertise of the company and our people. We are very pleased with the update and hope it will equip us for our expansion into Europe over the coming years.”
Gina Reay, Marketing & Communications Officer at Lincoln & York adds: “As a private label coffee company, our range of products and services is very complex. In order to update our branding, a lot of work has gone into clearly defining our business which included conversations with many customers, suppliers and industry contacts.
“We first identified the five core values of the company – Discretion, Consistency, Flexibility, Knowledge and Working with the right people – and then developed the new branding from here. We’re very proud of the new look, please head over to the new website at lincolnandyork.com to browse and let us know what you think!”