South Kesteven District Council’s (SKDC) latest addition to its fleet has been unveiled to raise awareness of prostate cancer.
Prominent health adverts on each side of the eye-catching blue vehicle highlight the fact that one in eight men will suffer from prostate cancer. Latest figures suggest that 144 men are diagnosed with prostate cancer every day.
The lorry carries the Prostate Cancer UK 30-second risk check message that can save lives, along with a link to the charity website for more information.
It will operate alongside a bright pink freighter launched last year to spread awareness of breast cancer.
The risk of prostate cancer made headlines this year following King Charles III’s treatment for an enlarged prostate, prompting a surge in checks for the condition.
Cllr Paul Wood, who represents the Viking ward on SKDC, discovered that he had prostate cancer through a routine PSA test – despite having no symptoms.
An MRI scan showed there was a 50% chance he had prostate cancer and a subsequent biopsy confirmed that he did.
Cllr Wood said: “I chose surgery to remove the prostate, had the operation in June 2023 and further tests confirmed that the cancer had not spread beyond the prostate.
“I was very lucky, and I would encourage every man to take the risk of prostate cancer seriously, even if they have no symptoms.”
Cllr Ashley Baxter, Leader of SKDC, said: “We are proud to be using a refuse freighter to deliver a vitally important new health message across the district. Our new freighter is eye-catching, not least for its colour but for the information which can literally save lives.”
Prostate Cancer UK Chief Executive Laura Kerby said: “We’re so grateful for the brilliant support of South Kesteven District Council raising vital risk awareness for Prostate Cancer UK.
“This brilliantly-branded truck puts us and our messaging at the heart of the local community and could be a gamechanger for those men and their loved ones affected by prostate cancer – a disease which affects 1 in 8 men in the UK.
“An early diagnosis can save your life, so it is vital that men know their risk. Men are at higher risk if they are over 50, Black or have a father or brother who has had prostate cancer. Anyone with concerns should visit the charity’s online risk checker.
“This innovative incentive will help drive home the dangers of this disease and help us save and enrich the lives of men with prostate cancer. We can’t thank everyone involved enough.”
Jaspal Phull, Urology consultant at United Lincolnshire Hospitals Trust and Clinical Director for Surgery, said: “Understanding whether you may have prostate cancer starts with a discussion and in most cases a simple blood test. Some men will need specialist testing to see whether they have early prostate cancer.
“In the UK 144 men are diagnosed with prostate cancer every day. Age, ethnicity and family history play a significant part in this. Learn more about your prostate and beat this treatable cancer with early risk assessment and blood test detection.”
Image credit: South Kesteven District Council
 latest addition to its fleet has been unveiled to raise awareness of prostate cancer.){kind=link}