Friday, July 1, 2022

Opening a brick-and-mortar store – four vital measures you must take

Now that coronavirus restrictions are being cautiously eased (and occasionally delayed), ambitious entrepreneurs are waiting for their moment to chase success.

Initial reports that many employees would be destined to work from home forever may have been exaggerated. After all, some consider these schemes to be little more than failed experiments, referencing a recent study whereby a majority of respondents craved more in-person time with their teams.

Therefore, securing yourself a workplace premises should still be a fairly ‘on-trend’ arrangement for the forthcoming years. But what considerations must you keep in mind during this time?

If you’re looking to open a brick-and-mortar store, then here are some of the vital measures you must take in doing so.

Staying Updated

The pandemic is not yet over. Though vaccines are now being issued among millions, some fear that it’s all still a ‘house of cards’ situation with all the covid variants lurking around.

Therefore, it’s best to assume that you’re not out of the woods yet as far as running your business goes. In answer to this outlook, stay updated with the latest government advice and information for businesses during this time. This way, you can be certain that you’re not in breach of any laws and regulations during your operations.

Comply to the fullest for the sake of your firm’s reputation also. After all, if you’re witnessed to be flouting rules or endangering the wellbeing of others, this could do great damage to your overall public image. Approach things the safe way for now, and don’t use ignorance as an excuse when the all the latest news is public record.

Protecting Others

Brick-and-mortar businesses have certain responsibilities when it comes to protecting their staff, customers, and visitors. In a pandemic, these conditions have been expanded upon also, as you’re no doubt aware.

Enforcing the wearing of masks is a crucial step here. You may be required to deal with difficult customers on occasion with tact, but other than these sporadic moments, compliance should be mandatory and easily secured. Do not be afraid to turn away any who reject these conditions to preserve a healthy work environment for all.

The provision of alcohol hand sanitiser products is also important. Highly potent, this type of hand sanitiser is readily provided by Galleon Supplies, who boast an affordable range of products in this area. Some of them come with special offers also, such as hefty price cuts or free next day delivery. All their offerings also receive high product ratings from customers. Order in bulk from them today, and you can ensure everyone is safe on your premises.

You may also need to mark your floors in some fashion to outline social distancing spaces in any queues. Additionally, it could also be a good idea to erect covid-related signs and notices. That way, your firm can be a trusted educator in these uncertain times and be viewed more favourably in the eyes of many.

Creating a Strong Online Presence

Just because your business is primarily brick-and-mortar, it doesn’t mean that you should have absolutely no presence online. The hybrid approach to matters here could be useful.

It is best to run an operation that’s as dynamic as possible, especially during such stressful and uncertain times. Create a webpage that represents your firm acutely in everything from branding imagery to bulletproof services. Here you can:

  • Enable customers to make online orders.
  • Create blog posts that generate more traffic to your business via Search Engine Optimization.
  • Advertise your firm through channels such as online community newspapers or influencer social media pages.
  • Humanise your firm by publishing staff profiles and interesting trivia about the business.

You may favour the face-to-face interactions of business, but to be without an online presence currently is to put yourself at a serious disadvantage. In the unlikely event of further lockdowns, you’d also face crippling struggles should your firm need to temporarily close. Don’t risk it and establish an online counterpart to your firm before you open.

Splitting Time

You may face challenges deciding who works in your store and who works from home. It could be possible that some of your workers are eager to get back in a working environment, while others would rather tap away at a laptop from home.

In these situations, it may be best to oversee a phased workplace rota of sorts. For instance, one staff member could work on the premises Monday-Wednesday, and another on Thursday and Fridays only. Obviously, you can arrange these schedules to your liking as you go, and thereby ensure everyone experiences the best of both worlds.

Remember, at the time of writing the official stance is that everyone should work from home if they’re able to do so. However, if you’re running a brick-and-mortar store, chances are there will be roles that need filling in on the premises. You need to strike an effective balance here, and to use your discretion sensibly and rationally. Encouraging workers to split time where possible should help you make significant strides in that regard.

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