Celebrate Her, supporters of gender parity, diversity and inclusion in the UK hospitality industry, will be celebrating International Women’s Day 2021 (8th March) by calling the industry to virtually raise their glasses in solidarity and ‘Choose To Challenge’ alongside @Celebrate_her
International Women’s Day is leading this year’s campaign with #ChoosetoChallenge; calling people to collectively choose to call out gender bias and inequality in our daily lives.
Celebrate Her is championing this campaign by partnering with Glenfiddich whisky and created a bespoke ‘Golden Era’ cocktail to collectively raise on the 8th of March at 5pm.
Celebrate Her was launched in November 2019 by Anna Sebastian (bar manager of the Artesian bar, Langham London and previously Beaufort Bar, The Savoy) with a small-scale series of curated events to introduce industry women to each other and showcase the finest female bartending talent.
Celebrate Her is relaunching this summer as a non-profit organisation to provide financial support to go towards educational causes for women in the hospitality industry with the aim to elevate and progress their careers.
Celebrate Her will be partnering with a series of brands, media and the on-trade to bring this to life and create a community. Mentees will be able to apply for this programme in June 2021, with more details revealed on the Celebrate Her website.
In celebration of IWD Celebrate Her has collaborated with Glenfiddich 12 whisky creating the “Golden Era” cocktail that has been sent out to over 100 individuals in UK hospitality to collectively raise a glass with the industry as we can’t do it physically.
Golden Era – Celebrate Her – IWD cocktail 2021
Glenfiddich 12-year-old Whisky
Sauternes dessert wine
Crème de Pèche
Celebrate Her’s continued mission is to choose to challenge equality and make a difference within hospitality.