Tuesday, November 18, 2025

Shh! PR champions female-led businesses with bold new mission to close the visibility gap

Despite the UK being home to almost 5.5 million businesses, just 19.1% of companies are run by women.

Male-owned firms continue to dominate headlines, investment pipelines, and turnover figures, with male-led companies generating on average 58% more revenue than their female counterparts and attracting more than five times the level of equity investment.

These figures reveal a stark visibility gap: female founders are leading businesses, but their stories aren’t being told.

Boutique communications agency Shh! PR has announced a strategic realignment of its business model to tackle that disparity head-on. Now in its third year, the Lincolnshire-based agency will dedicate its expertise exclusively to amplifying female-led businesses, positioning female entrepreneurs at the forefront of national and industry-specific media coverage.

“Our mission is simple,” said Amie-Leigh Minshull, founder of Shh! PR. “Brilliant female founders are running powerful businesses every day, but they are consistently under-represented in the media. We exist to change that; strategically, sustainably, and unapologetically.”

The agency’s sharpened focus will see it deliver:

  • Tailored media strategies designed for female entrepreneurs facing systemic barriers.
  • Proactive positioning of clients as thought leaders across mainstream and trade outlets.
  • Long-term campaigns that secure not just mentions, but influence and recognition.

Visibility drives opportunity. Research shows that companies with women in leadership outperform on profitability, innovation, and culture, yet their voices remain disproportionately absent from the media.

Shh! PR’s renewed strategy signals more than a business move: it is a direct challenge to the status quo. By making female-led businesses impossible to ignore, the agency is tackling one of the most persistent inequalities in UK enterprise.

Female founders ready to be seen and heard can contact Shh! PR to access bespoke media strategies and support. More information is available at www.shhpr.co.uk.

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