The art of fitting a square peg into a round hole was the focus of one of the talks at the fifth annual Building a Better Business event at The Showroom conference centre in Lincoln.
This year the event was themed around improving performance to achieve growth and delegates heard from several Lincolnshire business people including the Managing Director of Lincoln Security, Aiden Farrar.
Aiden recounted how he and his sister Julie has grown the company from a small high-street locksmith to a multi-million-pound business by constantly innovating and adapting its products to meet customer demands.
Aiden explained: “Have you ever been asked or tried to put a square peg in a round hole? Rather than saying no to your customers or potential new clients, take calculated risks but calculate those risks. Get out of your comfort zone and embrace those opportunities!
“Saying yes instead of no has given us as a company the confidence and self-belief to undertake the impossible and provide the team with unique experiences in the work place. It has given us the opportunity to give the staff specialist training to become industry leaders.”
Keynote speaker Howard Kaye, Sales and Marketing Manager for fish bait manufacturer Marukyu Europe Ltd, talked about the recent relocation of the company’s European headquarters from Wales to Boston.
Howard explained how the Japanese firm had become the market leader by maintaining the quality of their products through rigorous scientific testing and manufacturing fish bait which does not harm the environment or the fish which eat it.
Similarly, Luke Winter from video production company Wallbreaker said gaining an advantage over their competitors through video marketing had helped their business increase its turnover by 25% year on year.
Luke and two of his fellow University of Lincoln students started the business after graduating four years ago and now work for national clients including Welcome Break and Starbucks.
Organised by the Lincolnshire Chamber of Commerce, Streets Chartered Accountants and the Business Lincolnshire Growth Hub, Building a Better Business is aimed at businesses with five or more employees.
As well as hearing from the speakers delegates also got the chance to put their questions to a panel of industry experts including Heidi De Wolf, Specialist Skills Advisor at Bishop Grosseteste University; Andy Clayton, Development & Online Marketing Specialist at Ruddocks; Director of PR and marketing agency Shooting Star Kate Strawson; Russell Copley from the Lincolnshire Investment Network and Caroline Lowish from the University of Lincoln.
James Pinchbeck from Streets Chartered Accountants, who compered the event, said: “This year’s Building a Better Business was aimed at SMEs looking to grow and take their business to the next level.
“We hope they took away some useful tips and advice from this event which they can now put into practice. I’d like to thank all our speakers, partners and delegates who contributed their time and effort and helped to make the day such a success.
“We’re now looking forward to planning Building a Better Business 2018 and will be aiming to introduce some new elements to help keep it fresh and relevant to the Lincolnshire business community.”