The shareholders of Lincolnshire/Norfolk-based John Deere dealership group, JW Doubleday, have entered an agreement with Ben Burgess for the sale of the business.
In line with John Deere’s dealer of tomorrow strategy, Ben Burgess will formally acquire the Doubleday Group with all employees and existing Doubleday depots across Lincolnshire & Norfolk operating as part of the Ben Burgess group.
Founded in the early 1970s by John Doubleday the business has remained family owned, successfully growing for over 50 years and becoming a core part of the agricultural community. In 1982, the business became a main dealer for John Deere – as Deere was first growing its UK presence. JW Doubleday operates from locations in Swineshead; Holbeach, Kings Lynn and Old Leake. The company employs 54 staff.
Ian Doubleday-Collishaw, grandson of the founder, said: “This decision has not been taken lightly but we the Doubleday family, were determined to protect the future of our loyal team and the longevity of a reputable John Deere dealer across our trading area. We believe this is the correct decision for everyone involved.
“Ben Burgess share Doubleday’s values for providing premium brands backed by expertise and excellent standards of customer service. The combination of our joint processes, dedicated teams and the infrastructure already in place at Ben Burgess will deliver the best value to both our team and customers. We are confident the level of service you our customers are accustomed to will continue undisrupted.
“My family and I would like to take this opportunity to thank our dedicated team and our loyal customers, many of whom we consider our friends who have supported us throughout our 40 years as a John Deere dealer.”
Ben B Turner Dealer Principal at Ben Burgess said: “The Doubleday family have built a highly successful, strong and customer focused business over the past 50 years and were adamant that they wanted to pass their legacy over to a family business that shared the same values. We are enormously proud that they have chosen Ben Burgess to continue their outstanding work.
“The combined business will strengthen our position in the industry and enable the future investments required in facilities and technologies to proactively support our customers, offer greater opportunities and security to all our employees whilst continuing to grow in a responsible and sustainable manner. This growth will give the company a strong platform to enable our business to continue building on the great legacy of these two-family businesses.
“We aim to conclude the deal by the end of September to facilitate a quick and smooth transition for the benefit of all our staff and customers.”
