Councils in East and West Lindsey have invited businesses to be part of the opportunity to help drive the vision of the Love Lincolnshire Wolds partnership.
Business expert and author Clare Bailey supported the Love Lincolnshire Wolds Conference to explore opportunities businesses can take during the current climate, and how collaboration can be key to success.
A panel of local experts was also invited to talk about a range of topics including tourism support, digital marketing, campaign marketing, how to make sustainability a reality, creating bookable experiences and cycle tourism. Speakers were also challenged to provide two top tips that delegates could go away and implement as an action from attending the event.
Cllr Paul Howitt-Cowan, Chair of the Leisure, Culture, Events and Tourism Group at West Lindsey District Council attended the event. He said: “The Lincolnshire Wolds is a key attractor for visitors to West Lindsey and beyond. I was privileged to attend the conference at the Market Rasen Racecourse, to hear from key speakers and local business about the work that is taking place.
“The Lincolnshire Wolds is a truly authentic tourist attraction and contributes significantly to the quality of life, economy, employment and local community thanks to the partnership we have here.”
Tourism consultants Keith Blundell and Richard Smith from TEAM Tourism also delivered a workshop that encouraged businesses to prioritise four core propositions, developed through consultants and research, which would then feed in to the refreshed Destination Management Plan. This plan will then help focus what both Councils, and the partnership should work on over the next five years.
Cllr Graham Marsh, Portfolio Holder for Leisure and Culture at East Lindsey District Council, said: “For anyone who lives, visits or works in the Lincolnshire Wolds knows how truly special a place it is so it was great to attend an event with people wanting to share their vision for the Wolds to help shape it as a tourism destination.
“The tourism economy is more than just the coastal strip. The attraction of the Wolds also gets people choosing to spend their money here and return time and again.
“It was great to hear from the key speakers, there was so much positivity in the room and it showed what a great partnership we have as we build on the success of the Lincolnshire Wolds to help shape an even brighter vision for the future.”
Throughout the morning it was clear that working together was key to driving the success of the area as visitor destination. Businesses were also invited to be part of the Lincolnshire Wolds 50th Anniversary next year, which celebrates the designation of the Lincolnshire Wolds as an Area of Outstanding Natural Beauty which was declared on 17 April 1973.
