Figures for 2024 have revealed the total value of the visitor economy for Greater Lincolnshire surpassed £3bn.
The economic impact of tourism and hospitality across Greater Lincolnshire was measured at £3.02bn for 2024, up 3.1% on 2023, and directly accounted for 28,700 jobs. This is despite challenges that the sector continues to face, with fluctuating visitor numbers and rising costs being trends nationally.
32 million visitors to the county stayed for a combined 46 million days.
Cllr Liam Kelly, executive councillor for growth at Lincolnshire County Council, said: “It’s a fantastic achievement that our tourism, leisure and hospitality sectors have continued to grow in these difficult times for many businesses.
“Rising costs weren’t helped by poor weather last year, so it is a real testament to their hard-work, resilience and for Lincolnshire’s pull as a great holiday destination.
“No matter where you go across the county, you’re sure to receive a warm, friendly welcome and find lots to do for every family, and every budget.
“If you’re not already thinking of Lincolnshire for your next trip, it’s time you head to Visit Lincolnshire and do!”
This year, Visit Lincolnshire is set to increase its investment in the sector, with enhanced marketing campaigns, promoting the county nationally as a unique destination, and further support for local businesses to grow and develop their offers.
Image: Lincoln Castle. Credit: Stock.adobe.com/chrisdorney
