Prominent buildings across North and North East Lincolnshire, Hull and the East Riding have been lit in pink as part of Organ Donation Week.
The initiative highlights the importance of confirming decisions on the NHS Organ Donor Register, following the deaths of more than 400 people nationally last year while waiting for a transplant.
Among the illuminated landmarks are Grimsby Minster, the Diana, Princess of Wales Hospital clock tower, Scunthorpe General Hospital’s main entrance and Queen Victoria Square in Hull.
Between April last year and August this year, 20 families in the Humber area gave consent for organ donation. The campaign aims to encourage more conversations about donation, with the potential for one donor to save up to nine lives.
Other activities marking the week include a Hull nurse running her first ultra-marathon, the unveiling of a new flower bed at Hull Royal Infirmary, and Scunthorpe United promoting the message on their match-day digital scoreboard.
Organ Donation Week runs until 28 September.
Image credit: Stock.adobe.com/Md
