Once overlooked in favour of sunnier European spots, the seaside town of Cleethorpes is experiencing a long-awaited resurgence, thanks to an £18.4 million investment from the UK Government’s Levelling Up Fund.
The North East Lincolnshire resort, perched on the Humber estuary, is undergoing major regeneration works aimed at refreshing its appeal for locals and tourists alike. The funds are being used to redesign key public areas, including the Pier Gardens, which will be transformed into a vibrant recreational zone with a new playground, water features, performance space, and reflective gardens.
Cleethorpes’ Market Place is also getting a makeover, with plans to create a flexible area for markets and pop-up events, enhanced lighting for safety, and a new green corridor connecting St Peters Avenue to the seafront. Restaurants will be able to expand their dining areas outdoors, while landscaping will help soften the town’s coastal winds.
One of the most ambitious elements is a new three-storey landmark building at the former Waves site, offering modern public facilities and commercial space just opposite the town’s iconic pier.
This latest funding builds on earlier local improvements to Sea View Street and Cleethorpes Beach. The town also draws significant crowds for events like Armed Forces Weekend, which last year attracted over 350,000 visitors, solidifying its growing reputation as a destination on the rise.
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