Lincolnshire Co-op is replacing paper price tags with Electronic Shelf Edge Labels across all 100 of its food stores as part of a £4m technology upgrade. The shift eliminates the need for staff to manually update hundreds of labels each week, freeing up time during high-volume promotional periods and reducing operational workload.
The system is expected to cut more than £100,000 a year in paper, toner, and printing costs, supporting the society’s wider sustainability commitments. It also forms part of its long-term Purpose Beyond Profit 2030 strategy, which includes investing in digital infrastructure to strengthen store operations.
The rollout began with a trial at The Bridge Food Store in Newark in October 2025. The Co-op plans to complete installations across the full estate by the end of 2025 and intends for all future food stores to launch with the digital platform in place.
The new electronic labels are designed to improve price accuracy, speed up promotional changes, and give customers clearer product and offer information. Mark Duckworth, Country Manager at SOLUM UK & Ireland, said: “Our partnership with Lincolnshire Co-op reflects a shared commitment to putting customers first and driving meaningful retail innovation.
“At SOLUM, we’re dedicated to delivering high-quality products and smart retail solutions that support our customer’s digital transformation and contribute to the ongoing advancement of the UK retail sector.”
Image credit: Lincolnshire Chamber of Commerce
