North Lincolnshire Council has joined the national Age-Friendly Employer Pledge, signalling its support for retaining and developing employees aged 50 and over. The commitment forms part of its broader strategy to build a skilled, inclusive workforce that mirrors the community it serves.
The pledge focuses on promoting flexible working options, training opportunities, and clear progression routes for staff in later stages of their careers. By encouraging experienced professionals to remain in employment, the council aims to strengthen service delivery and safeguard valuable expertise across departments.
The initiative also contributes to wider regional goals by maintaining a stable and skilled labour market in North Lincolnshire. The council views the inclusion of older workers as essential to sustaining productivity, supporting families, and ensuring continuity of knowledge across generations.
This move places North Lincolnshire among a growing number of local authorities adopting age-inclusive workforce policies, aligning with national efforts to address skills shortages and improve employment prospects for people over 50.
Image credit: North Lincolnshire Council
