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Tourism strategy takes shape after closure of Destination Lincolnshire
Lincolnshire councils are drawing up new plans to sustain the county’s tourism promotion after Destination Lincolnshire ceased trading earlier this year. The organisation, which managed a visitor website and promoted the region, went into administration in May, and its staff were made redundant.
Council officers across the county have since increased collaboration to ensure tourism support continues. Led by Lincolnshire County Council, the group is meeting more frequently to coordinate efforts and maintain momentum.
Work is now underway on a new destination management plan, being developed by the South and East Lincolnshire Councils Partnership with Boston and South Holland district councils. This plan will include specific actions for each district and closer engagement with businesses in the visitor economy.
The aim is to strengthen the county’s profile, attract more visitors, and protect the economic benefits linked to tourism, with the new framework designed to replace the gap left by Destination Lincolnshire.
While details are still being finalised, the focus will be on sustaining events, supporting local enterprises, and creating strategies that can boost jobs and growth through the visitor economy.
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Lincolnshire launches free careers website for adult learners
A new online platform has been created to support people in Lincolnshire with their next steps in education and work.
Careers.2aspire.org.uk is a free resource developed by Lincolnshire County Council, aimed at adults aged 19 and over. It brings together training opportunities, sector insights and careers advice in one place.
The website focuses on industries central to the county, including the visitor economy, agriculture and agri-tech, health and social care, construction, manufacturing and engineering, and the public sector.
Features include a tool that matches skills and interests to potential jobs, details of qualifications required for different roles, and guidance on where training can be accessed locally. The site also highlights the benefits of working in each sector, supported by testimonials from people already in those industries.
Resources are provided not only for learners but also for teachers, advisers, carers and parents, helping them guide others through their options.
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Skills Bootcamps return with free training across Lincolnshire and Rutland
A new round of Skills Bootcamps has opened for applications in Greater Lincolnshire and Rutland, offering free training in sectors facing strong demand.
The programme, funded by a £5m Department for Education grant and delivered by Lincolnshire County Council, provides short, flexible courses for adults aged 19 and over. Eligible applicants include those who are unemployed, self-employed or looking to change jobs.
Training is available in areas such as digital skills, health and care, agriculture, education, construction, HGV driving, hospitality, leadership and management, manufacturing, business improvement and engineering. Courses typically run for 60 hours or more and cover Levels 2 to 5.
Employers can also access the scheme to upskill staff, with a small contribution required. Businesses have the option to commission bespoke training to address specific skills shortages and can interview graduates from the programme.
More than 2,000 people have already completed previous bootcamps, with many gaining new roles, taking on additional responsibilities or moving into permanent contracts.
The current phase builds on that success, with learners able to apply now for courses designed to align local talent with employer needs.
Image credit: Lincolnshire County Council