Thursday, October 2, 2025

Lincolnshire Wolds Outdoor Festival drives tourism and local engagement

The Lincolnshire Wolds Outdoor Festival returns on Saturday, 17 May, and will run through Sunday, 1 June 2025, offering more than 100 events across the region. While aimed at leisure and tourism, the festival’s scale presents valuable commercial opportunities for businesses in hospitality, retail, tourism services, and rural enterprises.

The launch event takes place at the National Trust’s Gunby Hall, drawing in families with free activities, animal encounters, and local exhibitors, creating direct footfall for vendors and suppliers. The programme includes horse riding lessons, glider experiences, countryside walks, wellness events, and interactive outdoor activities.

The festival culminates at Stourton Woods with an open day featuring a mini farmers market, trail run, bushcraft activities, and a local wedding fair, designed to showcase regional producers, experience providers, and wedding industry suppliers.

Organised by Love Lincolnshire Wolds in partnership with several councils and rural networks, the event is strategically positioned to boost the visibility of rural businesses and increase visitor spend across the Wolds region. Local stakeholders include East Lindsey and West Lindsey district councils, Lincolnshire County Council, and other countryside and tourism development organisations.

 

Image credit: Stock.adobe.com/Gill

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