Monday, October 13, 2025

Multi-award-winning full-fibre broadband provider delivers affordable 900Mbps service to tens of thousands of homes in Lincoln

Full-fibre broadband provider, toob, launched its service to tens of thousands of homes across Lincoln late last year as part of its strategic partnership with CityFibre. The reliable 900mbps service is now available to order in the city offering an affordability that is making digital inclusion more accessible.

Headquartered in Portsmouth, multi-award-winning full-fibre broadband provider, toob, has been ranked in the top five for The Sunday Times 100 Tech, Britain’s fastest-growing private technology companies list and was recently voted Best Value Broadband Provider by Broadband Genie.

Since 2019, toob has developed its network and customer base supplying service across 16 UK counties to more than 75,000 connected customers. toob’s industry leading broadband has extended its geographic footprint, with residents across Lincoln now able to benefit from toob’s 900Mbps full-fibre broadband services.

Unlike traditional broadband, toob uses CityFibre’s cutting-edge fibre optic cable technology, which runs directly into the home. This full-fibre technology delivers faster connection speeds, no matter the time of day, and greater reliability when compared to traditional copper broadband. The full-fibre network promises Lincoln residents a faster, more reliable internet connection with 12x faster download and 48x faster upload speeds than the UK average. (Source: Ofcom 2023)

With the #toob promise of no in-contract price rises, the price agreed on sign up will remain the same throughout the contract duration. toob believes that full-fibre broadband should be available for all and not just the few, so despite the difficult economic climate, toob’s price remains as reliable as its service.

Nick Parbutt, CEO, toob, said: “I am delighted to bring toob’s full-fibre broadband service to Lincoln. For too long customers have been taken for granted by their broadband suppliers, with poor service and above inflationary price increases.

“toob is focused on what customers really need, fast, reliable broadband at an affordable price. toob provides customers all the benefits of ultrafast broadband with speeds of 900Mbps for only £29 per month. Our service is delivered through our partnership with CityFibre using the latest full-fibre technology, which is the most reliable technology available.”

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