Five colourful new refuse collection lorries carrying health and wellbeing messages are taking to the roads of South Kesteven.
The district council’s fleet already includes a pink lorry promoting breast cancer awareness and a blue lorry for prostate cancer.
Joining them will be freighters supporting five more major charities: Royal British Legion, Samaritans, Bowel Cancer UK, Kidney Research UK, and Roy Castle Lung Cancer Foundation.
Each is painted in the distinctive brand colours of the organisation whose messages they carry.
Council lorry supplier Dennis Eagle has supported the initiative with the bespoke paint finish on the freighters, which were already on order as part of the depot’s normal turnover.
Cllr Ashley Baxter, leader of South Kesteven District Council, said: “The charities we are supporting do life-saving work, each in their own way. It’s a privilege to be able to help get their messages out to residents via these new refuse vehicles.
“Our lorries are highly visible and visit every corner of our district. Our crews tell us that the public are really interested and engaged when they see them out and about. The arrival of the new wagons will provoke further conversations and hopefully make people more aware of the work of the various partner charities.”
Image credit: South Kesteven District Council
