Breast cancer awareness across South Kesteven has moved up a gear with the launch of an unmissable pink refuse collection lorry.
The South Kesteven District Council vehicle has taken cancer charities’ call to ‘Wear It Pink’ to another level, with prominent health check adverts on each side. It will go into service immediately.
The launch of the freighter – weighing 26 tonnes when fully laden – underlines health messages broadcast annually as part of October’s Breast Cancer Awareness Month and national ‘Wear It Pink Day’.
It’s a colourful demonstration of the Council’s continuing support for the cause and, specifically, Breast Friends Grantham, a support group formed by breast cancer survivor and SKDC employee Rachael Bradley.
The group, open to men and women, now has 120 members from across the district.
Cllr Kelham Cooke, leader of South Kesteven District Council, said: “We are proud to be providing a highly unusual vehicle to take vitally important messages right across the district.
“Our new freighter is the ultimate in wearing it pink, all year round, and it carries advice which can literally save lives.”
The Council has worked closely with its lorry supplier, Dennis Eagle, who were delighted to support such a good cause with a pink paint job on a freighter already on order for the refuse collection fleet.
The new vehicle was always scheduled for delivery to join the fleet, so there was no extra cost to the council for either the lorry or the pink paintwork.
Rachael said: “I am absolutely over the moon to think that we will have this lorry spreading such a vital message day in and day out, and I am so grateful to the Council. It’s amazing, and it’s going to make a real difference.
“I know first-hand what it’s like to suffer this dreadful disease, and I have lost friends and family to it. The more we can do to raise awareness of what to look for, the better our chances of helping others.”
TV personality Julia Bradbury, herself a breast cancer sufferer, has sent Rachael a handwritten good-wishes note along with a ‘Boots for Boobs’ t-shirt which she designed.
Diagnosed with breast cancer at the start of the Covid pandemic in March 2020, Rachael Bradley is now in remission and works tirelessly to help other sufferers.
Rachael’s work to help others through Breast Friends Grantham led to her role as a batonbearer in the Queen’s Baton Relay through Grantham before last summer’s 2022 Commonwealth Games.
