What better way could there be to start today’s International Dog Day than to meet seven new Old English Sheepdogs born to Olivia, the current ‘face of Dulux’, who lives in Lincoln?
The current Dulux dog has had two dogs and five bitches, who are now six weeks old, and making their first public appearance.
Photographed at home in our county, the puppies could be the future faces of Dulux ads in years to come, and have been described as “loveable bundles of irresistible cuteness that exude a unique charm” by the Dulux team.
Despite the public’s fondness for the iconic Old English Sheepdog, the pups’ arrival comes as the breed remains on the Kennel Club’s ‘at watch’ list, due to continued falling numbers in puppy registrations, which were down by 12% – from 377 in 2021 to 333 – in 2022, with 2023 figures expected to follow suit.
The Old English Sheepdog first appearing in a Dulux advert in 1961 – and the arrival of Olivia’s latest litter is set to give fresh hope to the breed.
Marianne Shillingford, Creative Director and Colour Expert at Dulux said: “The Old English Sheepdog has been the famous face of the brand for over 60 years now. As proud sponsors of the Old English Sheepdog Rescue & Welfare Fund, we’re delighted to be able to finally share the exciting news of the irresistible puppy additions to the Dulux family. The pups are stars in their own right, and I’m sure we’ll be seeing more of them in the years to come.”
To celebrate the exciting new arrivals, Dulux is giving seven entrants a chance to win a coveted Dulux Dog toy. To be in with a chance of winning, keep an eye on Dulux’s Instagram page – @duluxuk – for the giveaway post to enter.
