Lincolnshire councils are drawing up new plans to sustain the county’s tourism promotion after Destination Lincolnshire ceased trading earlier this year. The organisation, which managed a visitor website and promoted the region, went into administration in May, and its staff were made redundant.
Council officers across the county have since increased collaboration to ensure tourism support continues. Led by Lincolnshire County Council, the group is meeting more frequently to coordinate efforts and maintain momentum.
Work is now underway on a new destination management plan, being developed by the South and East Lincolnshire Councils Partnership with Boston and South Holland district councils. This plan will include specific actions for each district and closer engagement with businesses in the visitor economy.
The aim is to strengthen the county’s profile, attract more visitors, and protect the economic benefits linked to tourism, with the new framework designed to replace the gap left by Destination Lincolnshire.
While details are still being finalised, the focus will be on sustaining events, supporting local enterprises, and creating strategies that can boost jobs and growth through the visitor economy.
Image credit: Stock.adobe.com/Nicola
