Thursday, October 2, 2025

Warning over unsafe counterfeit Labubu dolls sold locally

Counterfeit Labubu dolls posing a safety risk to children have been found for sale in shops across North East Lincolnshire. Trading Standards officers say the imitations of Pop Mart’s popular collectibles contain loose parts that could present a choking hazard and lack legally required safety labels such as CE or UKCA marks and UK supplier details.

The seized dolls, part of the ‘The Monsters’ series by artist Kasing Lung, show signs of poor-quality stitching and break easily at the hands or feet. Genuine versions, produced by Chinese company Pop Mart, feature a distinctive elf-like design and include a QR code linking to the official website.

Officers are advising parents to check for proper labelling, UK supplier information, and QR codes when buying the toys. They will continue inspecting stores in the area, removing any suspected counterfeit dolls from sale.

Consumers who have concerns about toy safety are urged to report them, and local businesses can seek guidance to ensure they comply with toy safety regulations.

Image credit: North East Lincolnshire Council

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